File Name: media and public relations .zip
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Public relations, or PR, practitioners and members of the media have roles that are in many ways complementary. Both sides of these relationships have common goals of creating a story, or developing a narrative, that keeps readers, listeners and viewers informed. The downside is that both parties have many opportunities for tension between them and their relationships between them can have many ups and downs. Public relations practitioners want to see the most flattering media stories about their clients.
Learn how media relations can help a company succeed by building brand awareness, increasing credibility, establishing strong media relationships, and controlling a crisis. When done correctly, media relations can deliver advantages that no other marketing tactic can achieve. Although the nature of media relations has evolved over the past few years, public relations professionals have adapted to these changes, allowing them to cost-effectively continue to reach a large audience. A strong media relations campaign can help your brand grow its visibility among target audiences. By incorporating media relations into your overarching marketing communications plan, you can build brand awareness by securing positive coverage in trusted media outlets. Your public relations agency will develop a custom media database of outlets to target for coverage based on a variety of factors, including your location, geographic reach, industry, and target audiences. Likely, they will look to garner stories about your brand in a variety of outlet types, including newspapers, websites, blogs, podcasts, television stations, radio shows, etc.
Bartlett, Jennifer Strategic use of media in public relations: Relationships between media coverage, public relations and organizational strategy. In Nussbaum, J Ed. International Communication Association Conference
This study examines the impact of social media on public relations practice, using the staff members of Osun State Broadcasting Corporation OSBC , Osogbo as its population of study. Survey method of gathering data was adopted for this study by distributing well-developed questionnaire to elicit responses from the respondents, the sample size of which was The findings clearly showed that social media platforms like instant messaging, social bookmarking, photo-sharing, wikis, Facebook, etc.
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The third edition of New Media and Public Relations offers a comprehensive edited collection of original research regarding digital, social, and mobile media in public relations and strategic communications contexts.