File Name: marketing analytics strategic models and metrics .zip
Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.
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Marketing analytics is a composite set of processes and technologies, which enable marketers to measure campaign success via tangible metrics. Marketing analytics covers important metrics such as website engagement, return on investment for specific digital marketing campaigns, customer attribution, and other key areas. Find and compare top Marketing Analytics software on Capterra, with our free and interactive tool. Quickly browse through hundreds of Marketing Analytics tools and systems and narrow down your top choices. Filter by popular features, pricing options, number of users, and read reviews from real users and find a tool that fits your needs.
The purpose of this paper is to explore a host of issues related to the use of marketing metrics and firm performance in the context of the Middle East. Specifically, it seeks to explore which marketing metrics relate to perceived performance, to understand how frequency of metric reporting impacts perceived performance, to identify the impact that marketing dashboards have on perceived firm performance and to analyze how measurement ability relates to perceived performance. This paper used an online survey administered to marketing managers at firms located in the Middle East. A total of 55 participants provided usable data. In addition, they indicated whether or not a marketing dashboard was used to report these metrics, and if so, how long ago the dashboard had been implemented. As expected, marketers in the Middle East found the marketing metrics examined to vary in their usefulness as judged by their relationship to perceived performance. For those metrics that were perceived to be useful, their utility tended to peak at a moderate level of reporting frequency.
here for educational purposes only. • Some material adapted from: Sorger, Stephan. “Marketing Analytics: Strategic Models and Metrics. Admiral Press.
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Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results. The book contains a wealth of information on marketing analytics: Almost pages of text, covering a wide variety. The list of chapters below includes a sample of the topics: Chapter 1. Introduction - Introduction to marketing analytics Chapter 2.
[P.D.F] Marketing Analytics: Strategic Models and Metrics [Ebook, EPUB, KINDLE] By Stephan Sorger. Marketing Analytics: Strategic Models and Metrics.