developing and validating a multidimensional consumer based brand equity scale pdf Saturday, May 22, 2021 1:44:24 PM

Developing And Validating A Multidimensional Consumer Based Brand Equity Scale Pdf

File Name: developing and validating a multidimensional consumer based brand equity scale .zip
Size: 20954Kb
Published: 22.05.2021

A global brand is strongly favoured in terms of awareness, perceived quality and overall brand equity by high status seekers while a local brand seems to enjoy loyalty and overall brand equity among low status seekers.

Scientific Research An Academic Publisher. Yoo, B. Journal of Business Research, 52, This paper analyses dimensions of brand value and sorts out the related research achievements of brand value evaluation method from asset perspective, customer perspective and a comprehensive perspective. Then the paper points out its important implications for the practice of brand valuation of Chinese enterprises.

Consumer‐based brand equity and status‐seeking motivation for a global versus local brand

Subhani, Muhammad Imtiaz and Osman, Ms. Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. For practicing managers and marketers it is important to note that there is a need to update their understanding of the nature and role of brand awareness on convenience products which has random switch purchase behavior and low-involvement.

Aaker, D. Measuring Brand Equity across products and markets, California Management Review, 38 3 , , Chaudhuri, A. The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty, Journal of Marketing, 65, Dolak, Dave Branding and Brand Equity, Keller, K. L, Brand equity: Capitalizing on Intellectual Capital, Logo Design works A study to indicate the importance of brand awareness in brand choice,, A Framework for measuring and managing Brand Equity, Pitta, D.

Srinivasan V. An Approach to the measurement, analysis and prediction of brand equity and its sources, Journal of Management science, Vol. Strategic Marketing and Research Techniques Stryfom Login Create Account Admin. This is the latest version of this item.

All papers reproduced by permission. Reproduction and distribution subject to the approval of the copyright owners. View Item. Muhammad Imtiaz Subhani. Aaker Building strong brand. UK: Free press business, 7. Brand Leadership. London: Free Press. Principles of Marketing.

New Jersey: Prentice Hall. A Framework for measuring and managing Brand Equity, Nedungadi

Developing and validating a multidimensional consumer-based brand equity scale

This paper aims to identify the antecedent role of brand awareness in other dimensions of consumer-based brand equity CBBE and its impact on purchase intention. It is a quantitative study based on a survey conducted with smartphone users. The results demonstrate that brand awareness does not directly impact purchase intention. This effect is only observed when it is mediated by the three dimensions of CBBE - perceived quality, brand associations, and brand loyalty. This investigation makes two major contributions. Second, it uses the mediating effect of the other dimensions of CBBE associations, loyalty, and perceived quality to demonstrate that brand awareness acts as a first step in building brand value for consumers. The so-called consumer-based brand equity CBBE has been studied and is defined as the set of assets that brand name and symbol hold in relation to a product Keller, ; Aaker,

Consumer‐based brand equity and status‐seeking motivation for a global versus local brand

Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. DOI:

Aaker, D. Measuring brand equity across products and markets. California Management Review, 38 3 , Capitalizing on the value of a brand name. New York, 28 1 ,

Subhani, Muhammad Imtiaz and Osman, Ms. Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. For practicing managers and marketers it is important to note that there is a need to update their understanding of the nature and role of brand awareness on convenience products which has random switch purchase behavior and low-involvement.

Developing and validating a multidimensional consumer-based brand equity scale

Subhani, Muhammad Imtiaz and Osman, Ms. Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. For practicing managers and marketers it is important to note that there is a need to update their understanding of the nature and role of brand awareness on convenience products which has random switch purchase behavior and low-involvement.

The system can't perform the operation now. Try again later. Citations per year. Duplicate citations. The following articles are merged in Scholar.

1 Comments

Heftouketpro1989 30.05.2021 at 04:24

Exercises about concession pdf english complex ptsd from surviving to thriving pdf download

LEAVE A COMMENT