developing and validating a multidimensional consumer based brand equity scale pdf Saturday, May 22, 2021 1:44:24 PM

Developing And Validating A Multidimensional Consumer Based Brand Equity Scale Pdf

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A global brand is strongly favoured in terms of awareness, perceived quality and overall brand equity by high status seekers while a local brand seems to enjoy loyalty and overall brand equity among low status seekers.

Scientific Research An Academic Publisher. Yoo, B. Journal of Business Research, 52, This paper analyses dimensions of brand value and sorts out the related research achievements of brand value evaluation method from asset perspective, customer perspective and a comprehensive perspective. Then the paper points out its important implications for the practice of brand valuation of Chinese enterprises.

Consumer‐based brand equity and status‐seeking motivation for a global versus local brand

Subhani, Muhammad Imtiaz and Osman, Ms. Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. For practicing managers and marketers it is important to note that there is a need to update their understanding of the nature and role of brand awareness on convenience products which has random switch purchase behavior and low-involvement.

Aaker, D. Measuring Brand Equity across products and markets, California Management Review, 38 3 , , Chaudhuri, A. The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty, Journal of Marketing, 65, Dolak, Dave Branding and Brand Equity, Keller, K. L, Brand equity: Capitalizing on Intellectual Capital, Logo Design works A study to indicate the importance of brand awareness in brand choice,, A Framework for measuring and managing Brand Equity, Pitta, D.

Srinivasan V. An Approach to the measurement, analysis and prediction of brand equity and its sources, Journal of Management science, Vol. Strategic Marketing and Research Techniques Stryfom Login Create Account Admin. This is the latest version of this item.

All papers reproduced by permission. Reproduction and distribution subject to the approval of the copyright owners. View Item. Muhammad Imtiaz Subhani. Aaker Building strong brand. UK: Free press business, 7. Brand Leadership. London: Free Press. Principles of Marketing.

New Jersey: Prentice Hall. A Framework for measuring and managing Brand Equity, Nedungadi

Developing and validating a multidimensional consumer-based brand equity scale

This paper aims to identify the antecedent role of brand awareness in other dimensions of consumer-based brand equity CBBE and its impact on purchase intention. It is a quantitative study based on a survey conducted with smartphone users. The results demonstrate that brand awareness does not directly impact purchase intention. This effect is only observed when it is mediated by the three dimensions of CBBE - perceived quality, brand associations, and brand loyalty. This investigation makes two major contributions. Second, it uses the mediating effect of the other dimensions of CBBE associations, loyalty, and perceived quality to demonstrate that brand awareness acts as a first step in building brand value for consumers. The so-called consumer-based brand equity CBBE has been studied and is defined as the set of assets that brand name and symbol hold in relation to a product Keller, ; Aaker,

Consumer‐based brand equity and status‐seeking motivation for a global versus local brand

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Aaker, D. Measuring brand equity across products and markets. California Management Review, 38 3 , Capitalizing on the value of a brand name. New York, 28 1 ,

Subhani, Muhammad Imtiaz and Osman, Ms. Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. For practicing managers and marketers it is important to note that there is a need to update their understanding of the nature and role of brand awareness on convenience products which has random switch purchase behavior and low-involvement.

Developing and validating a multidimensional consumer-based brand equity scale

Subhani, Muhammad Imtiaz and Osman, Ms. Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. For practicing managers and marketers it is important to note that there is a need to update their understanding of the nature and role of brand awareness on convenience products which has random switch purchase behavior and low-involvement.

The system can't perform the operation now. Try again later. Citations per year. Duplicate citations. The following articles are merged in Scholar.

SRJ is a prestige metric based on the idea that not all citations are the same. SJR uses a similar algorithm as the Google page rank; it provides a quantitative and qualitative measure of the journal's impact. SNIP measures contextual citation impact by wighting citations based on the total number of citations in a subject field. The present study explores some marketing mix effects on private labels brand equity creation.

An investigation on marketing mix efforts on brand equity: An empirical investigation in mobile phone industry Nasr Azad , Ozhan Karimi and Maryam Safaei In this paper, we present an empirical study to investigate the effects of different marketing efforts on brand equity in mobile industry. The proposed study of this paper distributes a questionnaire consists of 26 questions including loyalty, quality perception, awareness, exclusiveness, word of mouth advertisement, brand name image, advertisement, price, distribution and guarantee. The results show that there is a positive and meaningful relationship between marketing mix efforts and brand equity. In other words, more advertisements could help better market exposure, which means customers will have more awareness on market characteristics. Among all mixed efforts, guarantee influences more on brand equity, which means consumers care more on product services than other features.

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