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Initial Trust And Online Buyer Behaviour Pdf

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Published: 17.05.2021

Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. DOI:

Online Consumer Trust: Trends in Research. Abstract: This paper presents the literature review of studies published in Web 2. Based on the content analysis of papers, this study highlights three major research themes: 1 trust models, 2 technological, and 3 social factors impacting online trust. It also explores topics in each major theme found in direct studies of online consumer trust. Since this literature review uses the concept-centric approach, it points out not only the major trends in research but also three understudied areas: 1 green trust, 2 trust recovery, and 3 the role of ethics in developing online trust.

Initial trust and online buyer behaviour

Industrial Management and Data Systems, 1. ISSN Purpose — Online trust is one of the key obstacles to vendors succeeding on the internet medium; a lack of trust is likely to discourage online consumers from participating in e-commerce. This research aims to investigate how online consumers develop their initial trust and purchase intentions. The research in conducted in the context of Taiwanese online bookstores.

Perception is Reality

This study enhances the existing literature on the role of trust and online perceived risk in shaping consumer purchase decision-making in social commerce. Our findings point toward important avenues of research on psychological determinants of consumer engagement in social media, decision mechanisms lying behind evaluation of prices, the types of perceived risk incurred, and online repurchasing behavior and intention on social commerce platforms. We focus on how the antecedents of trust in social commerce can be predicted, developing on the role of social experience and information accuracy on consumer purchase decision. Guo et al. Hall et al. Abed insists that social influence and trust represent relevant components altering behavioral intention toward social commerce. Jeon et al.

Metrics details. The purpose of this research is to determine the relationship between theory of planned behavior TPB and technology acceptance model TAB elements and consumer purchase intention. Moderating role of trust and commitment determined between consumer purchase intention and online shopping behavior. The current research attempts to examine the role of perceived usefulness, perceived ease of use, attitude, subjective norms, perceived behavioral control, trust, commitment, and consumer purchase intention in predicting actual behavior of consumers by integrating three pre-established frameworks of TAM and TPB theory. Findings reveal that perceived usefulness, perceived ease of use, attitude, subjective norms, and perceived behavioral control have a positive and significant influence on consumer purchase intention.


Both online initial trust and familiarity with online purchasing have a positive impact on purchase intention. Originality/value – The research provides insight into.


Perceived Risk, Perceived Technology, Online Trust for the Online Purchase Intention in Malaysia

Don't have any account? E-commerce di Indonesia menghadapi konversi yang rendah, yang menempatkan keberlanjutan bisnis dalam bahaya. Sangat penting bagi e-commerce untuk meningkatkan tingkat konversi. Namun, strategi yang digunakan untuk meningkatkan tingkat konversi mungkin tidak mencapai hasil yang signifikan jika tidak dirumuskan berdasarkan pemahaman yang komprehensif tentang target pasar. Penelitian ini menganalisis pengaruh kegunaan yang dirasakan, persepsi kemudahan penggunaan, dan norma subjektif pada niat pembelian Generasi X dan Y, dua segmen pasar potensial untuk e-commerce.

This research aims to investigate how online consumers develop their initial trust and purchase intentions. The research in conducted in the context of Taiwanese online bookstores. The research examines consumers' online initial trust by using four major categories of determinants: perceived technology, perceived risk, company competency, and trust propensity.

Perception is Reality

The effects of internet shoppers' trust on their purchasing intention in China. I Amazingsoft, Inc. Address for correspondence.

Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. DOI: Chen and S. Data Syst.


Chen and Barnes () discovered that perceived ease of use and perceived usefulness significantly predict Attitude. Chau and Hu () have shown that an​.


Amin, M. Islamic banks: Contrasting the drivers of customer satisfaction on image, trust, and loyalty of Muslim and non- Muslim customers in Malaysia. International Journal of Bank Marketing, 31 2 , Arboleda, A. Design awareness and purchase intention: an item response theory approach.

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